India is a ripe source market, with a socio-economic environment that tends to encourage overseas travel among its citizens. Decades of stable governments, coupled with sustained economic growth, increasing aspirations, a growing middle class and rising number of High Net-worth Individuals, global exposure and sizeable disposable income across segments have contributed to an increasing number of Indians travelling overseas.
In 2017, over 24 Million Indians travelled overseas. The Outbound tourism market has grown at an average of 10% over the last decade, which is commendable considering the global recession in 2008.
What makes India’s growth story particularly exciting is the fact that today’s travelling population is a miniscule 1.5% of India’s population of nearly 1.3 billion and there is huge potential to harvest this market for future gains!
India’s amazing potential as a tourism source market is not fully explored because of its inherent diversity, complexity and size. But this isn’t an insurmountable challenge. All you need is a partner who understands how travel aspirations are created, maintained and translated into reality.