Services

Representation

As your partner, we take responsibility for managing your brand and business in India. We handle everything from sales and promotions to relationships, brand building and local logistics.

Sales/Promotions

  • Road-shows and buyer-seller meets with a focus on audience quality
  • Product training and workshops (Online and Offline)
  • Destination presence at trade fairs and exhibitions
  • Direct Sales, through targeted calls, newsletters and social media management
  • Innovative sales and pricing models

Relationship & Brand Building

  • Familiarisation trips or educational trips for media – including bloggers and social media influencers, travel agents and other specialists like wedding planners and Bollywood decision-makers
  • Media meetings and festive gifting as per client budgets
  • Development of and response to local queries for sales and information
  • Crisis Management
  • Destination placement (like product placement for locations) in Bollywood films
  • Bespoke campaigns

Travel Eco-system

  • Experienced, skilled employees to handle your account – we hire, train, motivate and retain the best talent in the industry
  • Office premises, Telephones, Laptops, Network infrastructure
  • Complete access to the extensive pan-India BSC database of travel and media stakeholders
  • Brand consultation, creative inputs and media buying expertise
  • Access to the industry’s big players including national agents, OTAs and specialized agencies

Marketing & Sales

We adopt a global approach and standards to tackle the Indian market’s complexities.

Market Research

Blue Square Consultants delivers effective market research and intelligence to help clients gain a realistic insight into behavioral patterns and travel needs.

Our Market Research Services include:

  • Customer surveys, market intelligence, trade surveys
  • Keeping track of emerging trends and competitor activities through relationships and sources
  • Conducting dip-stick surveys to gauge campaign results

Promotions Strategy

Our marketing strategies are based on delivering measurable results through tailored plans.

Our consolidated promotions services include:

  • Planning & execution of tactical and thematic campaigns
  • Media Planning & Buying through a dedicated team
  • Creative design for Invites, Newsletters, E-mailers, Trade Fair booths etc
  • Bespoke print and electronic advertising campaigns
  • Strategic Social Media Campaigns
  • Alliances with local partners for joint promotions

Sales Strategy

Especially for DMCs & Hotels, we recognize the importance of the bottomline and focus primarily on achieving numbers

Our Sales Methodology involves:

  • Identifying potential target markets
  • Designing innovative offers
  • Sales Blitz – Regular face-to-face meetings, targeted calls, newsletters and E-mailers
  • Response to all sales-related queries in 24 hours
  • Detailed reports on sales efforts and impact

PR & Media Management

We source the best PR professionals and develop relevant content for each of our brands to ensure that our clients benefit from a receptive audience of editors, journalists and new media

Public Relations

  • Strategic support to our clients’ own in-house press department
  • Press releases around events, happenings, festivals, arrivals milestones and new initiatives
  • Media blitz by way of calls, meetings and targeted story pitches
  • Crisis managements and statements to the media in the unfortunate event of a destination receiving bad press due to unforeseeable factors

Media Management

  • Media relations and networking
  • Inquiry management
  • Research on editorial schedules
  • Content ideation
  • Interview coaching and Media Briefing Documents for study and reference
  • Database maintenance
  • Budgeting

Media Monitoring

  • Press Cuttings (print)
  • Online Articles
  • Radio Exposure
  • TV Coverage

Press Release Program

  • Topical Research and Counseling
  • Text Production
  • Handling and Distribution

Press Kits

  • Text Production
  • Collateral
  • Handling and Distribution (electronic, paper-based)

Regular Reporting

(monthly, quarterly, annually)

  • Activity Tracking
  • Media Evaluation
  • Printed, Electronic
  • Return on Investment Analysis

Specialized Services & Event Management

Specialized Services

  • DESTINATION WEDDINGS :
    Highlight and create aspiration and demand for your destination / property as a location traditional Indian destination weddings through our network of affiliated Wedding Planners
  • LUXURY TRAVEL :
    Attract the crème-de-la-crème of Indian travelers, who boast high spending power through our connects with specialized luxury agents
  • FILM SHOOTS :
    Leverage the impact and reach of Bollywood by attracting a film shoot at your destination through our relationships with production houses

At Blue Square, we are not restricted by the boundaries of activities that traditionally define representation. This sets us apart from the pack. In fact, we pioneer new thoughts and ideas that the industry follows.

Event Management

Blue Square provides comprehensive services for engaging events pan-India.

  • We take your event from invite design conceptualization through audience development and RSVP, logistics, execution and post-event reporting. Our extensive experience, access to systems and processes and a team that can think on its feet, has made us capable of handling a wide range of events.
  • We can ensure a noticeable and fruitful presence at Trade Fairs conducted across India, such the SATTE, OTM, IITT, IITM and others within client budgets
  • From multi-city roadshows to press conferences, we are adept at managing your event and ensuring it is a success
  • TV & digital ad production
  • Advertising campaigns
  • Brand consulting
  • Media buying